CanadianSME Small Business Podcast

The Future of Business: Digital Strategy, AI & CRO with Raj Narayanan

Episode Notes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. This episode is part of our AI for SMBs series, where we explore how artificial intelligence is reshaping the future of work, productivity, and real ROI for businesses across Canada.

Today’s guest is Rajnish Narayanan (Raj), Head of Digital Marketing and AI at Brand Energy Digital, a leading digital marketing and AI consulting firm. Raj is a Top Digital Marketing Voice with over two decades of global experience supporting both Fortune 500 brands and high-growth startups.

Key Highlights:

1. Strategic Foundations: Raj explains why SMBs need a clear digital marketing strategy and the mindset shift that helps cut through noise.
    
2. CRO for ROI: He breaks down Conversion Rate Optimization and how SMBs can maximize returns from their existing traffic.
    
3. AI-Era SEO: Raj shares how AI is transforming search and why smarter keyword intent research drives better-quality leads.
    
4. LinkedIn & AI Tools: He outlines practical LinkedIn tactics for B2B growth and the AI tools that streamline content creation.
    
5. Global Momentum: Raj discusses his Huddle Global invitation and Canada’s rising influence in digital strategy and AI innovation.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.