Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how Canadian businesses can leverage secure, low-cost, real-time payment solutions to adapt to evolving financial behaviors and drive local economic growth.
Joining us is Lauren Mostowyk, Head of Integrated Marketing & Communications at Interac Corp., a leader in brand, corporate communications, and integrated marketing. Lauren shares insights from Interac’s Summer Spending Snapshot, innovative payment solutions, and strategies to foster trust and leadership in Canada’s financial ecosystem.
Key Highlights:
1. Summer Spending Insights: Key trends from Canadians’ spending habits and what SMBs should focus on.
2. Tap Canadian & Local Impact: How Interac Debit helps small businesses save and reinvest in their communities.
3. Leadership & Trust: Building trust in financial services to support entrepreneurs and local economies.
4. Adapting to Financial Behaviours: Innovations enabling secure, real-time payments for consumers and businesses.
5. Brand Strategy & Vision: Integrating marketing and communications to support Canadian businesses and future growth.
Special Thanks to Our Partners:
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.