CanadianSME Small Business Podcast

Suzanne Serwatuk on Creative Strategy, AI & Scaling Tech Brands

Episode Notes

Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore how creative strategy, bold brand building, and modern marketing leadership drive the growth and transformation of today’s tech organizations.

Our guest is Suzanne Serwatuk, Chief Marketing Officer at Safe Software. A two time founder turned senior executive, Suzanne led the transformative rebrand of Safe Software and champions the power of strategic creativity in scaling a global tech organization.

Key Highlights

1. Entrepreneurial Leadership: How Suzanne’s founder mindset shaped Safe Software’s rebrand and inspired bold campaigns like Data Types.
    
2. Marketing as a Growth Engine: How Safe Software aligns brand, strategy, and partnerships to scale globally in a competitive tech landscape.
    
3. Creative Strategy in the AI Era: Why strategic creativity still outperforms tools and why AI elevates, rather than replaces, creative marketing.
    
4. Leadership and Recognition: What being a CMO of the Year finalist means for modern marketing and her vision for Safe Software’s long-term growth.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.