CanadianSME Small Business Podcast

Shaping the Future: Strategies for a Purpose-Driven Economy

Episode Notes

In this enlightening episode of the CanadianSME Small Business Podcast, we have the pleasure of hosting two distinguished guests: Coro Strandberg, Chair and Co-founder of the Canadian Purpose Economy Project, and Maureen Young, Vice President of Social Purpose at Coast Capital. Coro Strandberg, a Canadian pioneer and visionary in marketplace innovation, focuses on propelling society towards a sustainable future by assisting businesses, governments, and industry associations in their strategies around social, environmental, and financial progress. Maureen Young drives the vision of "Building Better Futures Together" at Coast Capital, leading the implementation of long-term social purpose impact plans and integrating these principles throughout the company's operations.

Key Highlight Points:

A heartfelt thank you to Coro Strandberg and Maureen Young for sharing their invaluable insights with us. Their perspectives have shed light on how businesses can create meaningful paths that benefit both people and the planet. We hope this episode has provided our listeners with key takeaways on the importance and impact of adopting a social purpose in business.

We also express our gratitude to our partners: RBC, our exclusive banking partner; UPS, our exclusive shipping partner; and Xero, our exclusive accounting software partner. For more enriching content like this, don't forget to subscribe to CanadianSME Small Business Magazine. Visit  for more information and resources.