CanadianSME Small Business Podcast

Predictive Marketing: AI & Business Growth

Episode Notes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore the innovative strategies and technologies transforming today’s business landscape. In this episode, we dive deep into the world of digital marketing with Drew Dekker, founder and CTO of NetGain Agency. With a focus on predictive advertising and the power of AI, Drew shares insights on how businesses can stay ahead in an ever-evolving market. Learn about predictive vs. reactive advertising, the impact of AI, and strategies for navigating economic uncertainties. Tune in for a masterclass on staying competitive in digital marketing!

Key Highlights:

1. Predictive vs. Reactive Advertising: Predictive advertising helps businesses trigger ads before or as events happen, while reactive advertising responds to past actions.
2. AI's Role in Marketing: AI is revolutionizing content creation, ad targeting, automated media buying, and real-time bidding.
3. Navigating Economic Uncertainty: Businesses can maintain growth through strategies like autarky, focusing on self-sufficiency and leveraging data-driven approaches.
4. Real-World Success: NetGain Agency helped a client generate 20X revenue using predictive advertising—an example of its massive potential.
5. Future of Predictive Ads: Drew discusses how NetGain is developing a cutting-edge platform that will further revolutionize digital advertising.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
• Google: https://www.google.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.