CanadianSME Small Business Podcast

Pioneering Marketing Education: Insights from Alison Simpson

Episode Notes

In another insightful episode of the CanadianSME Small Business Podcast, e were thrilled to have Alison Simpson, President and CEO of the Canadian Marketing Association, share her expertise. Alison’s distinguished career spans across top-tier brands like Holt Renfrew and Shopify, and now she’s leading transformative educational programs at the CMA that equip marketers with cutting-edge skills.

Key Highlights:

• Alison detailed this pivotal program designed to train marketing professionals in essential digital skills, addressing the evolving needs of Canada’s marketing landscape.
• We discussed how this prestigious designation integrates with the DMSC program to enhance ongoing professional development.
• Alison highlighted the CMA’s commitment to DEI in their training programs, aiming to make substantial impacts on the marketing community.
• Alison shared her insights on the broader effects of the DMSC program on the Canadian marketing industry, emphasizing the importance of aligning training with industry demands.
• Alison opened up about the hurdles faced while implementing extensive educational initiatives like the DMSC program, providing lessons that can benefit other organizations.

Thank you, Alison Simpson, for enriching our podcast with your deep insights into the evolution of marketing education and professional growth. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Xero: https://www.xero.com/ca/?source=CanadianSME

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/?language=en_US

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.