CanadianSME Small Business Podcast

Paid Ads in 2025: What Every Small Business Needs to Know

Episode Notes

In this episode of the CanadianSME Small Business Podcast, we explore the rapidly evolving landscape of digital marketing with David Green, founder of Devslove Digital. Based in Toronto, David’s agency specializes in crafting high-performance marketing funnels for lead-generation advertisers, leveraging tools like LinkedIn Ads, Google Ads, email marketing, and conversion rate optimization.

David shares his expertise on how small businesses can navigate the future of digital marketing, from integrating AI into paid ads to optimizing conversion rates for measurable growth.

Key Highlights:

AI and Paid Ads: How AI is revolutionizing lead generation and reshaping the dominance of platforms like Google.
LinkedIn Ads for B2B: Effective strategies for B2B lead generation and common pitfalls to avoid.
2025 Marketing Plans: Key components for building a forward-thinking marketing strategy and aligning goals with emerging trends.
Conversion Rate Optimization (CRO): Actionable tips to enhance CRO efforts and drive long-term success for small businesses.

Special Thanks to Our Partners:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.