Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.
In today’s episode, we dive into the critical world of marketing analytics, funnel optimization, and scaling a successful SaaS business. We'll discuss the importance of data-driven decision-making and share insights into building and optimizing marketing funnels to improve conversions and ROI.
Joining us today is Mikael Dia, Founder of Funnelytics, a platform that helps marketers and business owners understand their marketing efforts through analytics and funnel visualization.
Key Highlights:
1. Marketing Funnels & Customer Journey Optimization: Mikael shares the biggest mistakes marketers make and how businesses can optimize their customer journeys to improve conversions.
2. Data-Driven Decision Making in Marketing: How businesses can use data effectively to make smarter decisions and visualize marketing performance.
3. Entrepreneurship & Scaling a SaaS Business: Lessons learned from building and scaling Funnelytics, including navigating challenges and celebrating wins.
4. The Inspiration Behind Funnelytics: What inspired Mikael to create Funnelytics and how he validated the idea during the early stages.
5. The Future of Marketing Analytics: Where Mikael sees the future of marketing analytics evolving with AI advancements and shifts in consumer behavior.
Special Thanks to Our Partners:
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.