Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we’re exploring innovative strategies and solutions that empower small and medium-sized businesses to thrive. We’ll focus on the power of community, collaboration, and strategic customer engagement as key drivers for sustainable growth.
Joining us today is Curtis Agemian, Co-Founder & CEO of Ostana, a platform designed to help small and medium-sized businesses grow by enabling seamless collaboration and maximizing customer engagement. Today, we’ll discuss building small business communities, fostering collaboration, and balancing customer retention with acquisition efforts.
Key Highlights:
1. Building Up Small Business Communities: Curtis explains how fostering local collaboration creates ecosystems where businesses thrive and support each other’s success.
2. Getting Small to Medium-Sized Businesses to Collaborate with Each Other: Practical examples of how businesses can work together to promote products, share customers, and create joint offers.
3. Customer Retention vs. Acquiring New Customers: The importance of customer retention for sustainable growth and how SMEs can balance efforts between retaining and acquiring clients.
4. Ostana's Value Proposition for Small Businesses: How Ostana helps businesses drive customer loyalty, increase repeat sales, and attract new customers with affordable and effective solutions.
5. Connecting with Local Business Leaders: Curtis shares insights from a moving interaction with a local BIA Executive Director, revealing the needs of businesses to partner for mutual growth.
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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.