CanadianSME Small Business Podcast

Leveraging Automation in Membership Management: Insights from Farhad Khan

Episode Notes

In this enlightening episode of the CanadianSME Small Business Podcast, we are joined by Farhad Khan, CEO & Digital Strategist at Member Lounge. Farhad's expertise in creating platforms that simplify membership marketing and engagement has transformed how organizations interact with their members. 

Key Highlights:

• Farhad shares what inspired him to start Member Lounge.
• How Member Lounge makes membership management easy and effective for organizations.
• Effective tactics for attracting and retaining younger demographics.
• The importance of understanding members' journeys and aligning marketing strategies with their needs and behaviors.
• The impact of Farhad’s contributions on his professional community.

We would like to thank Farhad, for joining us and sharing such invaluable insights. We’ve explored the journey of Member Lounge, the power of automation, strategies for engaging younger members, and effective marketing tactics. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Xero: https://www.xero.com/ca/?source=CanadianSME

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

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