CanadianSME Small Business Podcast

JP Holecka on AI, Storytelling & Human-Centered Digital Transformation

Episode Notes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how businesses can blend AI, creativity, and human-centered design to build meaningful digital experiences that drive real results.

We’re joined by JP Holecka, Founder and CEO of POWER SHIFTER, a Vancouver-based digital product and transformation agency. With roots in film direction and deep expertise in generative AI, JP shares how storytelling, empathy, and neurodivergent leadership shape innovative digital solutions for modern organizations.

Key Highlights:

1. AI for SMEs: How small businesses can adopt generative AI for real ROI and avoid common transformation pitfalls.
2. Storytelling in Product Design: How lessons from film strengthen digital products and enhance customer engagement.
3. Neurodivergent Leadership: How ADHD and dyslexia fuel creativity, innovation, and team empowerment.
4. POWER SHIFTER AI Studios: How the next generation of designers can use generative AI as a creative catalyst.
5. Future Vision: How JP aims to shape digital transformation through inclusive, human-centered innovation.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.