CanadianSME Small Business Podcast

Is Email Marketing Dead in 2026? How to Actually Drive Revenue.

Episode Notes

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore the infrastructure behind sustainable business growth and why companies must move beyond the constant chase for new leads. In 2026, businesses that invest in retention and customer relationships are the ones building predictable and scalable revenue.

Joining us is Maria Olmedo, Head Consultant at MJ Digital Pros. With more than a decade of experience in CRM strategy and product analytics, Maria helps businesses turn customer data into long term value through smart retention marketing systems.

Key Highlights

1. Email Marketing in 2026: How email marketing has evolved into a powerful relationship building and revenue tool.
    
2. CRM Essentials: Why a CRM system is critical for organizing customer data and scaling a business.
    
3. Sales vs Retention: Why focusing on existing customers often drives stronger growth than constant acquisition.
    
4. Data Driven Retention: What SMEs can learn from industries like iGaming about engagement and loyalty.
    
5. Career Soft Skills: Why communication and time management remain essential for young professionals.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.