In February 2021, Phase 5 partnered with B2SB agency Cargo and surveyed more than 2,000 Small Business Owners (SBOs) and decision-makers across Canada and the US. Their research explored drivers of SMB purchase and loyalty behaviour in general, as well as in specific industry sectors including financial services, tech & telecom, logistics, and software. It also investigated what SMBs currently fear, forecast, want, and need from the large enterprise brands that serve them.
I am joined by Stephan Sigaud, Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer-centricity.
In this podcast, Stephan highlighted the takeaways from the research by discussing the barriers that stand in the way of a business growing more quickly, trends in the world of digital marketing, and how the digital revolution will transform marketing.