Welcome to the CanadianSME Small Business Podcast, hosted by Maheen. In today’s episode, we’re focusing on the crucial role of brand building and community trust, particularly at the local level. As businesses look to engage with their neighborhoods in meaningful ways, we’re diving into how global platforms like Nextdoor are localizing to cater to Canadian needs.
Joining us today is Christopher Doyle, Managing Director for Nextdoor Canada. Chris, with his extensive background in partnerships and growth marketing, leads Nextdoor’s operations in Canada and is passionate about leveraging technology for community impact. Today, we’ll discuss how Nextdoor is rebranding through a Canadian lens, the evolution of local connections, and the exciting features in the upcoming Nextdoor experience launching on July 15th.
Key Highlights:
1. Rebranding & Localizing for the Canadian Neighbourhood: Chris explains how Nextdoor adapts global platforms for Canadian users and the importance of community trust in its strategies.
2. The New Nextdoor & Smarter Neighbourhood Technology: The major changes in Nextdoor’s platform for Canadians and the inspiration behind the relaunch with new features like Alerts and News.
3. Hyperlocal Importance & Canadian Tech Contributions: Why hyperlocal information is key in 2025 and how Canadian tech like Samdesk enhances Nextdoor’s offerings.
4. Trust in Tech & Supporting Canadian Businesses: How Nextdoor maintains trust in tech and the new self-serve ad platform to empower Canadian entrepreneurs.
5. Chris's Journey & The Future of Local Connection: Chris reflects on his roots in media and community storytelling and how it influences his work at Nextdoor today.
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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.