Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the tools and insights empowering entrepreneurs, especially in the creative industries, to thrive in the digital age. Today, we’re focusing on the importance of online portfolios for professional creators like artists, photographers, and filmmakers, and how Format helps elevate their online presence and manage their businesses effectively.
Joining us today is Stanzie Tooth, Senior Brand & Product Marketing Manager at Format, who brings her experience as both a visual artist and marketing professional. We’ll discuss how Format supports creative businesses, the value of community connections, and how the platform is continuously evolving to meet the needs of its members. Let’s dive in!
Key Highlights:
1. Navigating the Creative Industry Landscape & The Essential Portfolio: Stanzie will discuss why online portfolios are essential for professional creators and how Format helps ease the challenges faced by creative businesses.
2. Community, Connections, and Educational Support for Creators: Stanzie will share how Format fosters community connections and provides educational resources to help creators refine their business skills.
3. Unique Features of Format for Professional Creators: Stanzie will compare how Format stands out from platforms like Squarespace and Wix, particularly in meeting the specialized needs of photographers, artists, designers, and filmmakers.
4. Format's Growth, Evolution, and Innovation: Stanzie will explain how Format is evolving with new features and approaches to empower creators, ensuring they stay ahead in their respective creative fields.
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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.