CanadianSME Small Business Podcast

From Demand Generation to Demand Capture: Building a Marketing System That Grows

Episode Notes

Welcome to the CanadianSME Small Business Podcast, where Kripa Anand brings you conversations with leaders turning marketing into a connected engine for growth. With customers discovering businesses across search, social, reviews, and AI, scattered marketing can quickly become a missed opportunity. Today, we explore how SMEs can bring strategy, technology, and customer journeys together.

Joining us is Adam Abdulraheem, Marketing & Growth Lead at BAGE Group. With more than eight years of international experience and over 400 digital projects, Adam brings a practical perspective on growth strategy, acquisition, analytics, CRM, and helping Canadian SMEs make smarter marketing decisions.

Key Highlights

  1. AI Without Losing Strategy: Using AI while keeping creativity and human judgment at the centre.
  2. Marketing as a System: Connecting positioning, demand generation, conversion, and customer experience.
  3. The New Discovery Journey: Understanding how search, social, reviews, communities, and AI are changing customer behaviour.
  4. Marketing on a Budget: Knowing where SMEs should focus when every marketing dollar matters.
  5. The Growth Audit: The essential areas business owners should review to measure marketing performance.

Special Thanks to Our Partners:

For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.