CanadianSME Small Business Podcast

Empowering Local Businesses with Digital Strategies

Episode Notes

Welcome to the CanadianSME Small Business Podcast! I’m your host, Maheen Bari, and today, we’re excited to explore the transformative power of digital marketing for local businesses. In an ever-evolving digital landscape, having the right strategies can make all the difference in connecting with customers, building trust, and driving growth.

We’re thrilled to welcome two distinguished guests:

• Kevin Brady, President of The Digital Marketing People Inc., who brings over 35 years of expertise in marketing and helping businesses achieve sustainable growth.
• Eric Poulin, co-founder and Director of Technology at The Digital Marketing People, whose innovative approach combines cutting-edge technology with entrepreneurial insight to deliver real-world results.

In this episode, we’ll cover:

• Digital Marketing for Local Businesses: Proven strategies to stand out in a competitive market.
• The Role of Technology in Marketing Success: How innovation is shaping the way businesses connect with their audience.
• Building Trust Through Authentic Marketing: Techniques to foster genuine relationships with customers.
• Insights from Industry Leaders: Kevin and Eric share their journey, lessons learned, and vision for the future of small business marketing.

Join us as we dive into actionable tips and strategies that can help small businesses unlock their full potential in the digital space. Whether you’re just starting or looking to scale your marketing efforts, this conversation is packed with valuable insights you won’t want to miss.

Special thanks to our partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
• Google: https://www.google.ca/

For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time as we continue bringing valuable strategies to help your business grow.