CanadianSME Small Business Podcast

Crafting Your Brand's Online Identity with CIRA's Meghan Graham

Episode Notes

In this latest episode of the Small Business Podcast, we dive deep into the pivotal realm of the digital landscape with a special guest, Meghan Graham. As the Manager of Marketing Communications and Digital at CIRA - The Canadian Internet Registration Authority, Meghan's expertise extends beyond just promoting the .CA domain. She's here to enlighten us on the importance of a robust online presence and how businesses can navigate the digital world with confidence and professionalism. 
 

Key Highlights: 

• Online Presence: The vital importance of businesses and individuals establishing an online presence beyond social media. 
• Brand Credibility: How having a dedicated website can boost a brand's professionalism compared to just social media profiles. 
• Online Identity: The role of a website as the central online identity and how social media can enhance its visibility. 
• Domain Significance: The impact of domain name and extension on branding and discoverability. 
• Choosing .CA: The advantages of Canadian entities opting for a .CA domain over other extensions. 
• Crafting Domain Names: Strategies and insights on creating a memorable and effective domain name, including potential challenges to be aware of.