Recently we had a chat with Erica Hakonson. Erica Hakonson is the multi-award-winning entrepreneur at the helm of the B2B digital marketing agency, Maven Collective Marketing and Co-Founder of SaaS-based tech company, Orchestry Software. Hakonson has been awarded Female Entrepreneur of the Year, Silver Award by the international Stevie Women in Business Awards, Editor's Choice by the CanadianSME National Business Awards, and Top Small Business Female Executive Bronze Award by DataBird Business Journal.
Hakonson's passion for marketing and technology has also been published in the Globe and Mail, BC Business and Canadian SME Magazine. Outside of the office, Hakonson is an outdoor enthusiast residing in the outdoor recreation capital of Canada, Squamish, British Columbia with her two awesome tiny humans and heroic husband.
In this podcast, Erica shared important tips for small businesses during the global pandemic and some marketing tactics that small businesses can implement in 2021.