Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In today's episode, we're diving into the critical world of corporate communications, brand awareness, and crisis management in an AI-dominated era.
Our guest, Adnan Bashir, Senior Manager of Global Corporate Communications at Hansen Technologies, shares his expertise in leveraging digital media, navigating crisis communications, and using AI to amplify storytelling while maintaining authenticity.
Adnan brings extensive experience from global corporate communications, including C-Suite advisory and a leadership role at the Canadian Public Relations Society. Today, we'll discuss the evolving landscape of branding, using AI in PR, managing crises in a digital-first world, and building brand awareness through digital media.
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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.